The obsession with NFT (Non-Fungible Token) collectibles can be attributed to several factors, combining elements of technology, culture, and economics:

1. Digital Ownership and Scarcity**: NFTs provide a way to own and prove ownership of unique digital assets. Unlike traditional digital files that can be endlessly copied, NFTs use blockchain technology to create verifiable digital scarcity, making each item unique or part of a limited series.
2. Speculative Investment**: Many people see NFTs as an investment opportunity. As the market for NFTs has grown, some early adopters have made significant profits by buying and selling NFTs, attracting others to the space with the hope of similar returns.
3. Cultural Significance and Status**: Owning certain NFTs, especially from popular artists or brands, has become a status symbol. Just like collecting rare physical items (like art, trading cards, or luxury goods), NFTs serve as a way to display wealth and taste in the digital realm.
4. Support for Artists and Creators**: NFTs offer a new way for artists, musicians, and other creators to monetize their work directly, bypassing traditional intermediaries like galleries, record labels, or publishers. This direct support can appeal to collectors who want to contribute to the creative economy.
5. Community and Identity**: Many NFT projects are tied to online communities, where owning an NFT can serve as a ticket to membership. These communities often have a strong sense of identity and shared values, and being part of them can be appealing.
6. Innovation and Technology Appeal**: The underlying technology of NFTs is part of the broader blockchain and cryptocurrency ecosystem, which attracts tech enthusiasts and those interested in the future of decentralized technologies. The novelty and innovation in this space drive interest and experimentation.
7. Pop Culture and Celebrity Endorsement**: The involvement of celebrities, influencers, and major brands in the NFT space has brought mainstream attention, making it more popular and widely accepted.

These factors combine to create a strong interest in NFTs, leading to their rapid growth and the “obsession” seen in some circles.